© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
1
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Overview
• Geschichte, Wearable Einführung
• Wearable Beispiele
• Swatch Access
– Business Model
– Komponenten
– Technik
– Anwendungen
– Future
• Zusammenfassung / Fragen
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
2
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Geschichtliches
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1250 Brille
1750 Uhr
1979 WalkMan
1987 Terminator
1995 Intelligente Kleider
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
3
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Einführung Wearables
• Wearable Things versus PDA
– extrem portabel und proaktiv
– freihändige Benützung
– Sensoren: Kamera, Mikrofon, GPS...
• Head Up Displays
• Augmented Reality
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
4
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Wearable Beispiele
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Remembrance Agent
WearCam Brille
Militärstrategie mit Windows CE
Reparatureinheiten IBM Japan
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
5
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Reparatureinheit
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
6
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Business Model
• Beteiligte Parteien
– Swatch: Uhr
– SkiData: Zutrittssysteme
– OPOS: Backend Server Betreiber
– Kunden
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
7
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Marktgrössen
• Wertverhältnisse
– teure Anschaffung
500
50
80
• Marktgrössen
– Marktvolumen
– Marktpotential
– Marktkapazität
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
8
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Komponenten
• Uhr
• OPOS Systeme
• Private Reader/Writer
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
9
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Technik
• Elektromagnetischer Zugriff
• Unique ID in der Uhr
• Applikationen
– Company-ID
– Application-ID
• Sicherheit
– Firmenpasswort
– Uhren-ID
– Algorithmus
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
10
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Anwendungen
• Zutrittskontrollen
– Skigebiete, Grossanlässe
– Frimen, Hotels mit genauen Policies
– City- und Museumspässe
• E-Commerce
– OPOS in Hotels, TouristInfo
• CyberCash mit Punktesystem
– Restaurant, Genf
– Club Med
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
11
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Swatch Access - Future
• Benutzeridentifikation via Hautanalyse in
Entwicklung
• Ticketverkäufe / CyberCash via Internet
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
12
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Summary
• Moderne elektronische mit minimaler bewusster
Interaktion
• Business Model: Enabling Tool Swatch Access
• Integration Internettechnologie auch hier als Ziel
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
13
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing
Fragen ?
© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.
14
University of Applied Science HTA Biel-Bienne
Wearable Things - Course Marketing

WearableThingsSlides